YouTube knows my browsing habits well. If I search for "how to play Angus Young solo for Back In Black", I will usually get a bunch of instructional music-related ads. The ads are usually hard rock, heavy metal, punk rock, grunge, stoner or similar.
For example, I may look up "Queens of the Stone Age - 2007 Live Gonzo Performance - A Song For The Dead". The ads to the side will generally be "Queens of the Stone Age - Live on Letterman" or "Josh Homme Interview", etc.
This week marks the pinnacle of YouTube & Vevo's contextual advertising FAIL.
I looked up "Iron Maiden - The Trooper", the theme song to a documentary series I am watching at the moment called "Metal Evolution". Not surprisingly, it is about the history and evolution of Heavy Metal Music.
YouTube / Vevo saw this Iron Maiden clip and thought, well... if you like Iron Maiden... you will probably like...
One Direction? Nice job, YouTube / Vevo advertising department. Either one of the ad execs doesn't know the difference between heavy metal and the sound of a rather large hammer breaking a one direction cd.... or.... they have an automated system that is in serious need of upgrading.
So what's next?
If you like Bikini Kill, you may also like.... KE$HA.
If you like Nirvana, you may also like... NICKELBACK.
If you like Rammstein, you may also like... ROBBIE WILLIAMS.
If you like Marilyn Manson, you may also like... HANSON.
Perhaps it's an attempt at mind control. You will be assimilated. YouBorg will infiltrate our synapses and implant a love for abominable, awful, crap noises. Next thing we know, we'll be popping over to iTunes to buy Justin Bieber's latest "track" because we suddenly think he's got a certain something. Aaaarghh!!
However, I'm sure we are all stronger than that. I can just see armies of goths filling in the sides of their screens with black texta. Problem solved.